Sam Viotty is a creative problem solver with a demonstrated history of using design thinking to generate solutions to a wide range of challenges. Trying to coin "creative operational design" as a way of expanding the definition of what design roles traditionally look like, she uses different research methods and creative strategies to manage projects, programs, and develop processes. She has spent the past 7 years of her career developing strategies and programs with start-ups and inaugural programs all with the aim of supporting companies and organizations create what their audiences need.